The first wave of internet development included a lot of efforts aimed at women—and many failed, consolidated or had to morph because they were too far ahead of critical mass. That critical mass is finally here, with women not only flocking to female-focused sites but also spending large amounts of time and money within these communities.
Media companies old and new are wooing women through gender-specific sites, demo-based ad networks and lifestyle portals. Established companies like iVillage and Oxygen have been gobbled up by big media (NBC Universal, in those cases) while new players like Glam, wowOwow, Sugar, Yahoo! Shine and others have entered the field.
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