EconHealth, the Economics of Health Media, is a half-day conference focused on investigating the changing economics of the health content market as health information, news and research move online and mobile, and consumer-driven health care becomes a bigger phenomenon. You can register for the conference here.

A Look at the Schedule and Sessions

1:00 pm - 1:30 pm
Registration (TheGallery)

1:30 pm - 2:15 pm
Opening Remarks
Keynote Q&A: Steve Case, Chairman & CEO, Revolution LLC

2:15 pm - 3:00 pm
Session I: Competition for Attention:  How do established health sites try to stand out from the pack? How have old-line publishers moved beyond shovelware? What are portals doing to grab users’ attention? What are they doing to adapt to changing times and increased competition—health portals vs. portals with health vs. old-line publishers vs. niches vs. service providers and more? How do they get the attention of advertisers and marketers?
Panelists: Stephanie Dolgins, VP-Women’s & Lifestyle, AOL; Marjorie Martin, SVP, General Manager, About.com Health; David Kang, SVP and Editorial Director, Rodale Interactive Services; David Kramer, CEO, Digitas Health. Moderator: Chris Schroeder, CEO and president, The HealthCentral Network.

3:00 pm - 3:15 pm
Break

3:15 pm - 4:00 pm
Session II: Emerging Models: HealthContent & Web 2.0:  Broadband video, search engines, merging medical info with personal medical data, ad networks, and social media— efforts to mesh health and Web 2.0 abound.  What’s working? What’s not? What’s next?
Panelists: Raj Amin, CEO and co-founder, HealthiNation; Steven H. Krein, CEO and co-founder, OrganizedWisdom; Daniel Palestrant, CEO, Sermo; Dean Stephens, president & COO, Healthline. Moderator: Michael Mason, Health Editor, NYTimes.com

4:00 pm - 4:15 pm
Break

4:15 pm - 5:00 pm
Session III: Deals: Rollups, Investments, Start-ups & More: The health-and-wellness media space is one of the hottest around when it comes to M&A and venture capital investments. What are buyers and investors looking for? How long can that continue?
Panelists: Esther Dyson, EDventure; John Lambros, Managing Director, Savvian; Morris R. Levitt, Managing Director-Life Sciences, DeSilva+Phillips; Benjamin Wolin, CEO, Waterfront Media/EverydayHealth. Moderator: Rafat Ali, publisher and co-editor, ContentNext Media