Dave Rosner

One of the first members of Initiative’s innovations team, Dave was promoted to Director, Innovations East following a run of success generating and activating ideas for clients. Most notably, he was a pivotal team member in the creation of the 24/7 mobile channel. This promotion launched the release of the Saw III DVD on MobiTV and won Adweek/Mediaweek’s 2007 “Media Plan of the Year” in the Mobile category.  He also produced the interactive movie trailer for The Condemned and the hit online video game for the action film Crank for Lionsgate Films.

Beyond developing and executing specific programs, Dave consults with clients on the current state of wireless and gaming as marketing/advertising platforms. Dave has been involved in new technology since early in his career, when he handled a wireless account at Bozell. He developed his brand building and creative skills working at J Walter Thompson with clients ranging from Kellogg’s to the international Smirnoff vodka account. He launched the content and entertainment group at an ad agency designed to deliver solutions beyond the thirty second spot at JWT.