We’ll be making some adjustments to the schedule and adding additional speakers to the program this week.

12:00pm - 12:45pm
Check-in

12:45pm - 1:00pm
Opening remarks & celebrity content overview

1:00pm - 1:30pm
Keynote Q&A: Bonnie Fuller, Former EVP & Chief Editorial Director, American Media, Inc.

Interviewer: Kara Swisher, Columnist, AllThingsD

1:30pm - 2:15pm
Panel: Is Celebrity the New Mass Medium?
Sponsored by Yahoo OMG!

Celebrity content is a booming business in print, online and on air. The home pages of Yahoo!, AOL and MSN look more like portals into the world of gossip than gateways to the breadth of content and services that also lie below. What’s under the hood of celebrity media, who’s creating, aggregating, investing in, and acquiring celebrity media?  Since business is good, who else is getting into the game and what will make or break their attempts to roll up audience, diversify and compete?

Sibyl Goldman, GM, Yahoo! Entertainment
Suzanne Kolb, CMO, E! Entertainment and The Style Network; GM, E! Online
Rob Silverstein, Executive Producer, Access Hollywood

Moderator: Virginia Heffernan, Columnist, The New York Times Magazine

2:15pm - 2:45pm
Coffee Break
Sponsored by Paltalk

2:45pm - 3:30pm
Panel: The Paparazzi Marketplace
Sponsored by GumGum

There is no celebrity media without the paparazzi; their actions and interactions with Hollywood’s elite manufacture the images that keep our adrenaline flowing. What drives this marketplace and how is it changing? How do publicists play in the mix? Who are the characters that bring us closer to celebrities and what are their techniques for reaching them? How are the paparazzi building competitive advantage and protecting their copyrights? What new technologies help them differentiate? And how are these traditional business to business suppliers taking advantage of the internet in going direct to consumers, by publishing their own blogs?

Frank Griffin, CEO & Partner, Bauer-Griffin
Sheeraz Hasan, Founder and CEO, Hollywood.tv
Craig Peters, VP, Footage and Multimedia, Getty Images
Stan Rosenfield, Founder, Stan Rosenfield & Associates

Moderator: David Samuels, Contributor, New Yorker and The Atlantic

3:30pm - 4:00pm
Spotlight Q&A: Harvey Levin, Managing Editor, TMZ.com; Host & Executive Producer, TMZ

Interviewer: Charlie Koones, Former Board Member, ContentNext Media; former President & Publisher, Variety & Reed Business Entertainment Group

4:00pm - 4:30pm
Break & Exhibits

4:30pm - 5:15pm
Panel: New Voices: Blogs and Social Media Get in the Game
Sponsored by PerezHilton.com

There are now thousands of celebrity sites on the internet, some well known, others fan communities where starstruck celebrity watchers pore over every piece of news and gossip about their idols. Who are the pros, semi pros and fans and how are they mixing together online, creating a network of content that chronicles every detail of celebrity life? Meet the new publishers from blogger to fan and understand where the opportunities are to aggregate, acquire and incent these passionate publishers to narrowcast their passions and crowd source the new mass audience.

Mike Dodge, SVP/GM, AtomicOnline
Tyler Goldman, CEO, Buzznet
Mattias Miksche, Co-Founder & CEO, Stardoll
R.J. Williams, Founder, Producer & CEO, YoungHollywood

Moderator: Rafat Ali, Founder, Publisher & Editor, ContentNext Media

5:15pm - 6:00pm
Panel: Advertising and Celebrity Content
Sponsored by KickApps

The racier the headline, the more salacious the photo the more the audience; it’s a great media equation. But it’s not always that appealing for the advertisers that pay the high CPM freight that can power the celebrity economy. Ad networks and branded advertising provide answers for a new generation of celebrity bloggers as agencies get more and more into content development and celebrity partnerships.

Henry Copeland, CEO, Blogads; Director, Sales and Technology, PerezHilton.com
Brian Fitzgerald, Co-Founder & President, Gorilla Nation Media
Mari Katsunuma, VP, Digital, Bravo
Karin Kovacs, Associated Publisher, People.com
Dave Rosner, Director, Innovations, Initiative Media

Moderator: Andrew Wallenstein, Deputy Editor, The Hollywood Reporter