Speakers
Paula Drum
Paula Drum is VP of marketing, digital solutions group at H&R Block, having joined the company in 2006. During her tenure she has overseen the “Me and My Super Sweet Refund” video contest on YouTube and created H&R Block Island, the company’s online community.
Before joining H&R Block, Paula worked in the hotel and car rental industries as well as at a consumer software company where she managed many branding initiatives. She has over 15 years of experience in strategic planning, brand marketing and e-commerce development. Paula received her master’s degree in business administration from the University of Florida. Ms. Drum also participated in the CEO Series Leadership Program at the Wharton School of Business.
