EconAds is a half-day seminar focused on the key strategic issues driving the economics of online advertising to be held on June 3 at New World Stages in New York City.
We will look broadly at the marketplace to see what disruptions lie ahead and where the investors are focused and where M&A activity is heating up. The program is specifically targeted towards leading media, advertising and investment executives and is designed to promote knowledge sharing and encourage networking.
We’ll ask the big questions like how to reach an audience increasingly fragmented across so many channels and connect those to the questions and tough calls facing marketing and media leadership. Our topics and panelists taken together with an active and engaged audience will surface the trends and patterns that matter most to charting the waters of the opportunities and economics of online advertising.
We’ve added our confirmed speakers and final program:
Confirmed Speakers
- Douglas Anmuth, SVP & Senior Research Analyst, Lehman Brothers
- Samir Arora, Founder, Chairman & CEO, Glam Media
- Lynda Clarizio, President, Platform-A & EVP, AOL
- Paula Drum, VP of Marketing, Digital Solutions Group, H&R Block
- Russ Fradin, Co-founder & President, Adify
- Peter Horan, CEO, Goodmail Systems; Former CEO, IAC Media & Advertising
- Bruce Jaffe, Former Corporate VP, Corporate Development, Microsoft
- Lance Maerov, SVP, Corporate Development, WPP
- Dennis Miller, General Partner, Spark Capital
- Dave Morgan, Founder, TACODA
- Nancy Peretsman, Managing Director, Allen & Co
- Jo Ann Ross, President, Network Sales, CBS
- Penry Price, VP, Ad Sales, North America, Google
- Michael Rubenstein, Director, Ad Exchange, Google; Former VP & GM, DoubleClick
- Adam Shlachter, Group Director, MEC Interaction
- Greg Smith, COO, Neo@Ogilvy North America
- Mike Walrath, SVP, Yahoo Advertiser Marketplace Group; Former CEO, Right Media
- Cyril Zimmermann, Founder & CEO, Hi-Media
